Who are We
What: Hardcore Bikes Owner, Manager and Sponsored Racer (ok, he sponsors himself).
When: When he is not working, he's riding.
Where: In The Shop, out on the Trails and on the Road.
Why: 'Cause what the heck else are you going to do with 2 Arts Degrees.
How: He's not sure but it involves having no life outside of working, riding and racing.
Rides: Ibis Hakkalugi, Yeti ARC-X, Trek Superfly Carbon Custom, Moulden Custom Tandem.
What: Hardcore Service Manager and Warcraft legend.
When: We are not sure if Barry rides bikes, but he does have a nice one just in case.
Where: Edmonton and the Rockies
Why: One day his computer didn't work so he went outside and...
How: Barry became one of the best mechanics in the city by using a torque wrench for everything, even valve stems.
Rides: Ancient Marin DH Bike w/ beloved Dorrado, No-Name Steel Hardtail Commuter w/ Studded Tires year-round.
What: Teacher, Website and part time shop guy, Club Prez and Elite Racer
When: Before and after work, Hammer time, Beer o'clock
Where: Teaches in a school, schools the competition at the races
Why: So I will have some cool stories to tell my grandkids.
How: Has an understanding wife
Rides: Trek Superfly 9.9 SL, Gary Fisher X-Caliber confabulized for winter riding, Foundry Cross Bike.
What: Hardcore Bikes Veteran Mechanic.
When: For the last 8 years - has it been that long?
Where: France wasn't that good...Utah, way better.
Why: In case University doesn't work out, he can be a pro downhiller
How: With Owain, it's always by the book.
Rides: Trek Fuel EX 9, Brodie commuter, Woodman Trials, Intense BMX.
What: Shop Sales and Trail Maintanence Coordinator
When: About Once a Year
Where: The Shop, Terwillegar Park, 7 Summits
Why: 'Cause he thought an 80% pay cut would be character building
How: Hours and hours on Pinkbike, NSMB, etc.
What: Shop Dog (Part Time)
RIP: 2000 - 2014
We'll Miss You Buddy.
What: Sales and
Starcraft League of Legends Pro
When: When he's not studying engineering...shouldn't you be studying?
Where: At the Shop, the U. and online.
Why: 'Cause university is damn expensive...and his Dad made him
How: With powerups and +1 charm and helpfulness
Ride: Customized Trek Rig Single Speed, Foundry Auger 'Cross.
Who: Sales, Fit, and Fashion Guru
When: All the time; he lives, eats and breaths bike stuff
Where: On the Road, Trails and Australia
Why: needs an outlet for his encylcopedic knowledge
How: It's a secret but we suspect it has something to do with a lot of caffeine.
Rides: Trek Madone 6.5, Trek Superfly FS 9.9 SL Project One, Custom Moulden Cross (brown naturally), Trek Boone 9.
Who: Part-Time Sales and High-End Bike Collector
When: When he's not busting bad guys
Where: Here, Fernie, 7 Summits...wherever the trails are good.
Why: For the Shop Deal of course...and bikes are so cool.
How: With only one gear you wimps!
Rides: Niner Sir 9, Niner Rip 9, Marin Cortina
What: Part-time Sales, French Ex-Pat and Road Bike Encylopedia.
When: When he's not training or studying - so not very often.
Where: Road, More Road & a bit of 'Cross
Why: 'Cause there aren't any hard bike races in France.
How: Working to pay for the new Trek Émonda.
Rides: Trek Ion CX Pro, Brodie Once