Every August Trek hosts it's North American dealers at it's headquarters in Wisconsin to check out the 2013 bikes and bike stuff. Hardcore was there in force and we had fun demo-ing bikes, eating deep-fried cheese curds (a Wisconsin specialty) and checking out all the new cool stuff.
Highlights of the show were the new aero Madones, the new smooth riding Domane (pronounced Doe-man-eh apparently), the super-light "Apollo" project carbon Superfly bikes and the superfun Stache 29er trailbike hardtail. The new bikes will start showing up in the shop any day now so stay tuned
Watching the Tour de France gets us all fired up to go do some epic road rides. If your ride isn't up to the task, drop by the shop during the Tour and we'll hook you up with a super-nice new road bike for a super-nice price. Details in store.
Here's some of the deals but there are more in store so drop by the Shop:
Trek Madone 5.9 Ultegra Di2 54cm: was $5100, Sale: $4399.99
BH Prisma 56cm: was $3650.00, Sale: $2949.99
2011 Trek Madone 5.2 60cm: was $3500.00, Sale: $2699.99
We just built up this amazing BH G5 -- what a bike! With it's Campy Super Record 11 Speed compontents, ENVE 3.4 Smart Sytem wheels and Enve Cockpit it is pretty tough to upgrade anything here.
The G5 is BH's aero road racing frameset and has BH firsts like the all-carbon cable stops and front derailleur hanger as well as the slotted cable guide for an ultra clean and aero look.
Here's more info on the G5: http://www.bhbikes-us.com/bikes/detail/9
Most poeple buying a G5 settle for Dura Ace or SRAM Red but this customer decided to go with the best and spec'd Campagnolo Super Record. These components are the highest end grouppo Camy makes save their new electronic system and their is enough carbon and titanium to keep even a hardcore weight weenie happy. But these components aren't just light, they are durable and comfortable to use.
The Enve bar and stem are incredibly nice, light and stiff and should be coming from the leaders in carbon technology. The highlight is definitely the wheels though; the new Enve 3.4 Smart system carbon clincher wheels feature a shallower, wider front rim and a narrower, deeper rear rim. This system is carried over from their deep section 6.7 wheelset and is amazingly aero yet stable.
Here's more info on the wheelset: http://www.enve.com/wheels/road/3.4.aspx
There's an old saying in the bike business: "Light, Strong, Cheap; Pick Two." Obviously this bike isn't going to be cheap but the saying needs to include the word "Beautiful" somehow because this bike has amazing lines and looks like it is going fast standing still. This is a 57cm frame. Complete as built: $10.5k. Ultegra, Dura Ace and Red build options avaiable for less money.
Hardcore Bikes hosted two Demo Days this year. Tuesday June 12th Marin Bikes came with their demo fleet to the Fat Tire Race at Sunridge Ski Hill. They managed to get a few demos in before a storm of biblical proportions swept in an soaked us all to the bone. Needless to say the race was cancelled. Thanks to Brad for coming out with the Demo fleet. Hopefully next year it will be better weather.
On June 20th Ibis is set up at the Shop with their demo bikes and the weather was much better. Lots of people got to try out the amazing Mojo SL-R, Tranny and HD bikes. Afterwards we went out on our "Solstice Ride" which was a 4 hour epic to Sunridge. Luckily we had lights and made it to the pub just before close for wings and beer. Thanks to Kirk from Ibis for making the trek up here from California and coming on the ride with us.