Founded in 1989 by Jim Moulden, Hardcore Bikes was the original mountain bike shop in Edmonton. Offering hard-to-find specialty mountain bike parts and hand-built frames Hardcore was something different from the beginning. Started in a tiny shop in an alley that had a previous life as a sausage factory, the Shop quickly grew as mountain bikes took off in popularity. In 1992 we moved to a new (really old) building down the street and we have been here ever since.
Jim retired from frame building in 2003 but the Shop still carries on the tradition of offering something different from the big stores. You can walk into Hardcore and still see the same faces that were there in the beginning. The people who work here ride and race and believe that cycling is more than a business, it is a lifestyle. Most of our customers we know by name and we treat our customers the same way we treat our friends. We do not have the big store’s budgets to advertise and instead rely on word of mouth to let people know about us. In a world of box stores, come and discover that personalized, down-to-earth service does still exist.
Who are We
What: Hardcore Bikes Owner, Manager and Sponsored Racer (OK, he sponsors himself).
When: When he is not working, he’s riding.
Where: In The Shop, out on the Trails and on the Road.
Why: ‘Cause what the heck else are you going to do with 2 Arts Degrees.
How: He’s not sure but it involves having no life outside of working, riding and racing.
Rides: Ibis Hakkalugi, Yeti ARC-X, Trek Stache 9.8, Moulden Custom TandemTwitter
What: Hardcore Service Manager and Warcraft legend.
When: We are not sure if Barry rides bikes, but he does have a nice one just in case.
Where: Edmonton and the Rockies
Why: One day his computer didn’t work so he went outside and…
How: Barry became one of the best mechanics in the city by using a torque wrench for everything, even valve stems.
Rides: Ancient Marin DH Bike w/ beloved Dorrado, Marin Pine Mountain 2 w/ Studded Tires year-round.
Who: Sales, Fit, and Fashion Guru
When: All the time; he lives, eats and breaths bike stuff
Where: On the Road, Trails and Australia
Why: needs an outlet for his encylcopedic knowledge
How: It’s a secret but we suspect it has something to do with a lot of caffeine.
Rides: Trek Emonda SLR 6 6.5, BMC Speedfox Custom, BMC Trailfox Custom, Custom Moulden Cross (brown naturally), Trek Boone 9.
What: Sales and Starcraft League of Legends Pro
When: When he’s not studying engineering…shouldn’t you be studying?
Where: At the Shop, the U. and online.
Why: ‘Cause university is damn expensive…and his Dad made him
How: With powerups and +1 charm and helpfulness
Ride: Customized Trek Rig Single Speed, Foundry Auger ‘Cross.
What: Award-winning salesman, bike and ski enthusiast and frontline mechanic.
When: All year round, either here at Hardcore or down the ave at Track and Trail.
Where: In the valley of course!
Why: ‘Cause everyone should have at least 5 bikes… and 12 pairs of skis.
How: He eats alot. Like, alot.
Rides: Foundry Harrow, Marin Team CXR Pro and a 80s commuter with a sweet fluorescent fade.